Blog Project

Assignment 5: Blog Project (40%)     Due: Class 6

Blogs function as online journals that are easy to personalize and update, giving you an online presence as well as a way to showcase your writing. In this assignment, you will demonstrate that you can apply the concepts we are dealing with when it comes to the style, structure, organization, and content of online material, through the creation of your own blog. You will be expected to demonstrate that you’ve taken into account an intended audience, the medium itself, and the message as a whole.

So, what exactly do I have to do first?

You need to choose a purpose, style, and ‘voice’ for your blog, i.e. you need to decide what “personality” you want your blog to have, what it’s going to be about, and what you want it to achieve. Successful blogs have their own personal style and are not as formal or rigid as other technical/business communication pieces. Your blog design theme should reflect this. Think about a topic that you can write on comfortably for six posts and beyond…

What do I do next?

  1. Go to and set up an account. Even if you already have a blog, please create a new one.
  2. Browse through different blogs to start gathering ideas.
  3. Choose a URL and create a title for your blog. This can be the same or different to your blog’s URL. (e.g. your URL could be, but your blog is “Hedgehog Breeding for Amateurs”)
  4. Choose a design theme.  Be sure to think about what will match your blog purpose and content in terms of overall look and feel. WordPress has a very helpful Support section if you get stuck.

What do I have to do for the assignment itself?

You will be required to write six posts (the minimum requirement for evaluation) on any topic you choose. Posts should be 180-200 words to accommodate the average online reader but can be longer if you choose.

Your blog must include

  • some internal and external hyperlinks
  • images or video (in at least one post)
  • tags and categories (showing consideration of SEO/search engines & users)
  • valid web writing structure and organisation, including headings, subheadings, “chunking” and bullet points
  • a clear focus on a specific purpose and audience.

See Chapter 12 in Felder for further ideas.


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